Guru Tegh Bhadur Gurdwara


11Dec2011

tem Cell Donor Registration Event

GTB-Gurdwara LeicesterThe Guru Tegh Bahadur Gurdwara (GTB), East Park Road, Leicester was the venue for another major stem cell donation event in Leicester. More precisely the event took place between 11-5pm Sunday 11th December in the large GTB Gurdwara Community Centre Annex which afforded excellent facilities in the heart of the community.

The event was supported by friends, family, colleagues from Leicestershire Police, medical professionals with hospital doctors and nurses from the Leicester Royal Infirmary and last but not least Anthony Nolan.

Raising Awareness within the Community!

The GTB event hoped to build on the awareness campaign put into action two weeks earlier at the Nagar Kirtan Procession; posters were distributed during the sacred march by hard working volunteers in an effort to increase understanding of blood cancers as an issue within the community and of course to raise the profile of the campaign…

A copy of the awareness poster can be viewed here…

In addition larger static posters and canvas banners were placed in prominent places around the city as well as outside the venue.

Publicising the Event

Raising awareness was only the first step, more specific literature advertising the event was produced and distributed widely…

A copy of the GTB event flyer can be viewed here…

In addition to hard copy literature distribution promoting the event incorporated a media strategy. We are extremely grateful for the vital support received from television and radio both specialist and mainstream who supported the campaign and more specifically the donor registration event at the Gurdwara.

Links to sample media material can be viewed here…to be attached.

How did the Day Go?

The donor event was extremely successful we managed a steady flow of donors throughout the day reaching a total of 613 donors. We were also subsequently advised by Anthony Nolan that there had been a significant increase in online activity at the relevant time.

You can view some pictures of the event below…