Nishkam Centre Birmingham


25Mar2012

Our first venture out of Leicester!

The event at the Guru Tegh Bahadur Gurdwara in Leicester generated a number of requests to hold further similar events. Some of these requests came from outside Leicester, unsurprisingly mainly from areas of the country with high minority populations. A decision was made to explore the possibility of holding an event in Birmingham…

Why Birmingham?

  • A primary consideration was of course the population make up which features a good percentage of our “target” minority communities.
  • Birmingham with its established communities also had an excellent faith and inter-faith infrastructure. Experience in Leicester had shown the key role Gurdwara’s would play in getting our message out to the community. We had excellent support not only from the Soho Rd Gurdwara but also much further afield with The Council of Sikh Gurdwaras in Birmingham (CSGB) and their affiliates.  
  • KamThe Birmingham donor drive had a local “face”, a local family had come forward and wished to help the campaign. Kam Dudwall is a married 37 year old mother of two from Wolverhampton who has recently undergone chemotherapy treatment for Acute Myeloid Leukaemia and is thankfully in remission. Kam wished to help boost the number of stem cell donors on the register; she knew the issues only too well having failed to find a suitable match herself. 
  • You can read more about Kam’s story here…

The Venue

The stem cell donor event was held between 11am-5pm Sunday 25th March at the Soho Road Gurdwara, Nishkam Centre, Soho Road, Handsworth in Birmingham.

Publicising the Event

Publicity literature was designed by the campaign team with kind support and guidance from Anthony Nolan. The advertising took the form of event posters and an A5 leaflet which featured Kam’s story together with additional FAQ’s regarding the donation process as well as of course details of the donor registration event.

To see a copy of the event poster 1 view here…

To see a copy of the event poster 2 view here…

To see a copy of the event A5 Flyer & FAQ Doc view here…Page 1 & Page 2

The literature was distributed by volunteers and included targeted circulation carried out by small teams distributing to various Gurdwara congregations in the West Midlands locality.

The “media” were once again extremely supportive Members of the RB Campaign and Kam together with members of her family gave a number of interviews preceding the donor event. These took the form of radio, television and newspaper/magazine interviews…

How did it go? ...thanks go to Punjab20000 for their support in compiling this video

The event was well attended with a total of 315 new stem cell donors registered.

You can view pictures of the event below...many thanks to Punjab2000 for their kind assistance in taking the photographs...